Senior Public Relations Officer (Level 4) job at The Microfinance Support Centre Limited (MSC)
About the Organization
The Microfinance Support Centre Uganda Limited (MSC) is a government-owned institution that provides affordable credit and business development services to its target clientele. MSC was established in 2001 with the mandate to extend micro-credit funds to Ugandans who are engaged in agriculture and other income-generating activities, especially the economically active poor.
MSC also offers capacity building and technical assistance to its clients, such as cooperatives, SACCOs, and groups, to help them manage their businesses effectively and sustainably. MSC has various products and services, such as agricultural loans, asset finance loans, micro-lease, group loans, and micro-grants.
MSC also manages government and partner development funds, such as the Presidential Initiative on Wealth and Job Creation (Emyooga), which aims to transform the livelihoods of Ugandans through supporting specialized enterprise categories. MSC's vision is to be the development microfinance institution transforming livelihoods of the economically active poor for attaining sustainable development.
Job Description
The Microfinance Support Centre Limited (MSC) was incorporated in 2001 as a company limited by guarantee, as part of GOU's effort to promote access to affordable financial services for increased employment and wealth. The company offers affordable finance through its network of 13 regional offices spread throughout the country as well as through its networks of over 160 Agency SACCOs. It gives priority financing to enterprises in the agricultural value chain namely: production, value addition and marketing. Besides credit, MSC provides capacity building to its clients including SACCOS, Groups and Cooperative Unions to enable them enhance their sustainably.
Following the process of corporate renewal that the Company is undertaking, MSC seeks to recruit suitably qualified and highly skilled persons with integrity, energy and a strong passion to create wealth and have a real impact on the lives of active poor Ugandans. MSC, therefore, wishes to fill the following vacant position(s) in its establishment.
Duties and Responsibilities
Strategic Planning
Developing PR strategies: Creating comprehensive public relations strategies aligned with the organization's goals and objectives.
Campaign planning: Designing and executing PR campaigns to promote the organization’s initiatives, products, or services.
Media Relations
Media engagement: Building and maintaining strong relationships with journalists, editors, and media outlets.
Press releases: Writing and distributing press releases, media kits, and other PR materials.
Media monitoring: Monitoring media coverage and public perception of the organization, and preparing media reports.
Crisis Management
Crisis communication: Developing and implementing crisis communication plans to address potential PR crises.
Managing incidents: Acting as the primary spokesperson during crises and ensuring accurate and timely communication.
Content Creation and Management
Content development: Creating high-quality content for various channels, including press releases, blog posts, speeches, and social media.
Editorial oversight: Reviewing and approving PR materials to ensure consistency and alignment with the organization's message.
Stakeholder Engagement
Building relationships: Engaging with key stakeholders, including clients, partners, government officials, and community leaders.
Public speaking: Representing the organization at public events, conferences, and other forums.
Event Management
Planning events: Organizing and managing press conferences, media briefings, and other PR-related events.
Event promotion: Promoting events through various channels to ensure maximum visibility and attendance.
Social Media Management
Social media strategy: Developing and implementing social media strategies to enhance the organization’s online presence.
Content management: Overseeing the creation and posting of content on social media platforms.
Brand Management
Brand positioning: Ensuring the organization’s brand is consistently communicated across all channels.
Reputation management: Monitoring and managing the organization’s reputation and taking corrective actions when necessary.
Internal Communication
Employee communication: Developing internal communication strategies to keep employees informed and engaged.
Newsletters and updates: Creating internal newsletters and updates to share important news and information with staff.
Qualification, Experiences and Competencies
Strategic Planning
Developing PR strategies: Creating comprehensive public relations strategies aligned with the organization's goals and objectives.
Campaign planning: Designing and executing PR campaigns to promote the organization’s initiatives, products, or services.
Media Relations
Media engagement: Building and maintaining strong relationships with journalists, editors, and media outlets.
Press releases: Writing and distributing press releases, media kits, and other PR materials.
Media monitoring: Monitoring media coverage and public perception of the organization, and preparing media reports.
Crisis Management
Crisis communication: Developing and implementing crisis communication plans to address potential PR crises.
Managing incidents: Acting as the primary spokesperson during crises and ensuring accurate and timely communication.
Content Creation and Management
Content development: Creating high-quality content for various channels, including press releases, blog posts, speeches, and social media.
Editorial oversight: Reviewing and approving PR materials to ensure consistency and alignment with the organization's message.
Stakeholder Engagement
Building relationships: Engaging with key stakeholders, including clients, partners, government officials, and community leaders.
Public speaking: Representing the organization at public events, conferences, and other forums.
Event Management
Planning events: Organizing and managing press conferences, media briefings, and other PR-related events.
Event promotion: Promoting events through various channels to ensure maximum visibility and attendance.
Social Media Management
Social media strategy: Developing and implementing social media strategies to enhance the organization’s online presence.
Content management: Overseeing the creation and posting of content on social media platforms.
Brand Management
Brand positioning: Ensuring the organization’s brand is consistently communicated across all channels.
Reputation management: Monitoring and managing the organization’s reputation and taking corrective actions when necessary.
Internal Communication
Employee communication: Developing internal communication strategies to keep employees informed and engaged.
Newsletters and updates: Creating internal newsletters and updates to share important news and information with staff.
How to Apply
Candidates with the requisite qualifications should send their applications with detailed Curriculum Vitae together with copies of certified academic certificates with at least 3 referees in properly sealed envelopes to the address given below clearly stating the job title applied for on the top right corner to be received
Job Applications should be addressed to:
The Recruitment Specialist
The Microfinance Support Centre Limited,
Plot 32, Nakasero Road
P.O. Box 33711 KAMPALA
MSC is an equal opportunity employer and is open to a transparent recruitment process. Any form of lobbying /canvassing for support will lead to the automatic disqualification of the concerned candidate. Submission of falsified academic documents and/ or false information regarding their experience and qualifications will lead to automatic disqualification and possible prosecution.
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