UX researcher job at MultiChoice Uganda
About the Organization
We entertain, inform and empower the communities that inspire and build us in return
Job Description
The MultiChoice Group is a multinational media and entertainment group headquartered in South Africa, Dubai and the Netherlands with principal operations in pay television, video entertainment, advertising and content security. Brands within the Group include DStv, GOtv, SuperSport, M-Net, DStv Media Sales, Showmax and European-based content security leader Irdeto. We’re proud to say we serve 20 million subscribers across 52 African markets, with a successful history of identifying and adapting to industry trends, allowing us to continuously deliver the best in entertainment. Key areas of operations are:
Storytelling ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers
Pay Television: direct-to-home satellite and digital terrestrial television services;
SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets, and
Advertising: providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.
The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. Multichoice Group has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to:
Expand Pay TV, SVOD subscriber base and Advertising sales
Focus on investment and technology
Maintain a local approach
Provide quality service
Attract innovative and motivated employees
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Duties and Responsibilities
To conduct UX research for Streaming Technology, Digital Enablement and other Multichoice related Products and Services.
To handle day to day UX research activities including recruitment, planning and coordinating usability tests, observing and running of tests, documentation of insights, reporting and presenting outcomes to stakeholders.
To support the UX team by maintaining an up-to-date view of our users’ digital video habits, behaviors and needs.
Supporting UX research leads to achieving research goals.
Consulting:
Conduct UX research for Streaming Technology, Digital Enablement and other Multichoice related Products and Services.
Design studies that address both user behavior and attitudes.
Conduct research using a wide variety of qualitative methods, subset of quantitative methods (i.e. surveys), and interpret analysis through the lens of UX, HCI, and social science.
Recruit participants and assist UX designers in running user testing studies.
Generate insights, that both fuel ideation and evaluate designs.
Create sound recommendations after each stage of testing and ideation based on research and user observations.
Research market, customers and potential customers to keep an up-to-date view of digital video habits, behaviors and user needs.
Generate profiles to be used in the creation of empathy maps and personas.
Work on multiple projects at one time, using strong communication skills to manage time and expectations appropriately
Stakeholder Management:
Work cross-functionally with UX designers and product management.
Support our UX research lead on studies and assist in achieving research goals.
Work with product leaders to prioritize research questions based on analysis of current knowledge, project goals, identified risks, and project impact. Identify best method or mix of methods to address research questions, with consideration for timeline and resources with minimal guidance.
Advise UX design team and product managers on research opportunities and best practices at all stages of an agile product development process.
Build strong stakeholder relationships, effectively communicate with senior managers and experience analysts to make decisions based on a strong understanding of business, customer and design tradeoffs.
Participate in team activities and planning to improve team skills, awareness and quality of work.
Present results from usability tests and other user research to project teams.
Monitor statistics and analytics (such as Google Analytics) across sites with an aim of obtaining a better understanding of user behaviour and improving user journeys.
Actively work on improving user experience and engagement across all our sites and products.
Participate in team activities and planning to improve team skills, awareness and quality of work.
Evangelise good user experience, demonstrating measurable value to other team-members and stakeholders, and encouraging a culture of UX.
Foster a healthy tension between stakeholders, encouraging discussions that consider business, user needs, and what is possible.
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Qualification, Experiences and Competencies
B.A/B.S. in Anthropology, Psychology, Multimedia, Media Studies and Social Science or a related field or equivalent (3 - 5 years) experience.
HFI CUA beneficial
Experience
2 – 4 years’ experience in research, media research, customer care, customer experience or related field.
Comprehensive knowledge in a variety of industry-centric qualitative research methods, such as semi-structured interviews, contextual inquiries, usability studies, diary ethnographic studies, unmoderated remote studies, paper prototyping, surveys, A/B testing and Card sorting.
Demonstrated ability to plan and conduct research in close collaboration with people in a variety of roles, including design, technology, and product management.
Knowledge of quantitative, behavioral analysis, and statistical concepts.
Experience with survey research (questionnaire design, sampling, analysis).
Ability to ask, as well as answer, meaningful and impactful questions.
Ability to clearly, concisely, and persuasively communicate your findings, verbally and in writing.
Understanding of qualitative analysis and reporting methods suitable for the fast pace of industry; ability to quickly shift the methodology and scope of research projects to meet short deadlines while collecting the best possible data and delivering actionable results.
Experience in creating user testing scripts and leading testing sessions.
Experience creating UX test protocols, specifications and presentations.
Good understanding of UX and UCD design principles.
Experience working with Agile processes.
Technical Competencies
UX design
Research + testing
Market awareness
Concept presentation
Communication and negotiation
Report writing
Assertiveness
User empathy
How to Apply
APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.
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