Know the Lapaire's products and services, as well as the needs and desires of clients

Increase brand awareness and sensitize potential customers to the fact of seeing well and to vision problems.

Lead, train and inspire teams

Manage and train the Branch Managers on an ongoing basis, sharing knowledge and experience in the commercial and managerial field;

Motivate and support Branch Managers in their day-to-day management of the team and customer relationships to ensure that the sales teams meet and exceed their sales targets

Share and explain objectives to Branch Managers, and ensuring continuous monitoring of the performance of each Branch ; ensure constant communication with Branch Managers to support them where necessary

Develop effective sales strategies and activities

Implement the Lapaire sales strategy in each branch and ensure daily follow up

Monitor the performance of the different branches by identifying problems and providing relevant and effective solutions in order to reach and exceed the objectives set by the sales management: turnover/sales, customer satisfaction, profitability, etc.

Implement a specific sales action plan in coordination with the Marketing team in order to increase the brand's awareness and the agencies' turnover.

Support in the development and opening of new branches under the Operations Manager supervision

Ensure proper respect of company policies and procedures at all levels

Ensure that each branch is well maintained in terms of cleanliness, tidiness, ventilation etc. and that the staff wear correctly the Lapaire uniform in order to well represent the brand

Ensure the proper accounting and financial management of the agencies by conducting regular audits

Supervise the stocks and inventories of the different branches

Handle certain complaints directly from customers, suppliers and delivery staff.