Coordinate the development of a strategy for Public and International Relations that aligns with and propels UCC's mission and national and global objectives forward.

Coordinate the development of the UCC branding strategy that encapsulates the organization’s values, mission, and vision, ensuring consistent brand messaging across all platforms.

Strengthen and expand the UCC's global influence by forming, nurturing, and managing strategic international collaborations and partnerships.

Provide strategic leadership for the team, fostering a collaborative and results-driven work culture; mentor and build capacity to enhance capabilities.

Provide overarching guidance for the planning and executing PR and IR campaigns. Ensure these initiatives are strategically designed to improve organizational visibility, enhance public perception, and align with global regulatory standards.

Create a framework of strategic measurement and evaluation of PR and IR activities. Implement advanced analytical methods to assess the effectiveness of communication strategies, ensuring they contribute to the organization's long-term success.

Oversee the budget planning for the Unit. Ensure budgeting, tracking, and optimization processes are in place to maximize the impact of investments in PR and IR activities.

Guide the strategic direction for digital communications, including website optimization and digital content management. Champion innovative approaches to engage global audiences, optimizing content for relevance, engagement, and search engine performance.

Facilitate interdepartmental collaboration to integrate PR and IR strategies into the broader organizational objectives.

Maintain flexibility to accommodate any other duties assigned by the line supervisor from time to time.