Manager Marketing in Charge of Corporate and Business job at KCB Bank

About the Organization

KCB Bank Uganda which has been part of the KCB Group since 2007, is a financial service provider that focuses on providing innovative banking solutions in Uganda. It is licensed as a commercial bank by the Bank of Uganda, the national banking regulator.

Job Description

Identify market opportunities and develop specific plans to achieve set goals in liaison with all business units.

Duties and Responsibilities

Support products and services marketing communications strategic planning.
Manage product and services launches, campaigns and Budgets.
Drive internal and external product awareness
Offer continuous competitor marketing benchmarking & supporting research processes.
Identify market opportunities and develop specific plans to achieve set goals in liaison with all business units.
Oversee marketing communication development and execution for all products and business units.
Monitoring & Evaluation of all business marketing activities to ensure ROI.
To support sales activations and leads generation
To identify, develop& manage bank’s sponsorships to ensure excellent execution & ROI.
Any other assignment that may arise from time to time.

Qualification, Experiences and Competencies

Degree:

A bachelor’s degree in marketing, business administration, communications, or a related field is typically required.
A master’s degree or MBA with a focus on marketing or business management is often preferred.

Professional Experience

Experience:

Several years (usually 5-10) of experience in marketing, with a focus on corporate and business marketing.
Proven track record of successful marketing campaigns and initiatives.
Experience in B2B (business-to-business) marketing is essential.
Experience in a managerial or leadership role, demonstrating the ability to lead and manage a team.

Skills and Competencies

Marketing Strategy:

Strong ability to develop, implement, and oversee marketing strategies that align with business objectives.
Experience in market research, competitive analysis, and customer segmentation.

Digital Marketing:

Proficiency in digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
Familiarity with marketing automation tools and CRM systems.