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Marketing & Branding Officer job at Kabale University

About the Organization

Job Description

Kabale University is a Public University pursuant to Statutory Instrument No. 36 of 16th July 2015 under The Universities and other Tertiary Institutions Act 2001 (as amended)
Applications are invited from suitably qualified and interested candidates for the following post:

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Duties and Responsibilities

Marketing Strategy:

  • Planning: Develop and implement comprehensive marketing strategies that align with the company’s goals and objectives.

  • Market Research: Conduct market research to identify target audiences, market trends, and competitive landscape.

  • Campaign Management: Plan, execute, and manage marketing campaigns across various channels (digital, print, social media, etc.).

  • Content Creation: Oversee the creation of marketing materials, including advertisements, brochures, newsletters, and website content.

Brand Management:

  • Brand Strategy: Develop and maintain the company’s brand strategy, ensuring consistency in messaging and visual identity.

  • Brand Guidelines: Create and enforce brand guidelines to maintain a cohesive and recognizable brand image.

  • Brand Promotion: Promote the brand through various channels, including public relations, events, and partnerships.

  • Reputation Management: Monitor and manage the brand’s reputation, addressing any issues or negative publicity.

Digital Marketing:

  • SEO/SEM: Implement search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility.

  • Social Media: Manage social media accounts, creating and curating content to engage with followers and grow the audience.

  • Analytics: Monitor and analyze digital marketing metrics, adjusting strategies to improve performance and ROI.

Customer Engagement:

  • CRM: Utilize customer relationship management (CRM) tools to track and analyze customer interactions and data.

  • Feedback: Collect and analyze customer feedback to improve products, services, and marketing efforts.

  • Loyalty Programs: Develop and manage customer loyalty programs to enhance customer retention.

Collaboration and Coordination:

  • Cross-Functional Teams: Collaborate with other departments (e.g., sales, product development) to ensure cohesive marketing efforts.

  • Agencies: Manage relationships with external agencies and vendors, such as advertising agencies and graphic designers.

  • Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources.

Reporting and Analysis:

  • Performance Metrics: Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing activities.

  • Market Analysis: Analyze market trends and data to inform strategic decisions and identify growth opportunities.

  • Competitive Analysis: Monitor competitors’ marketing activities and adjust strategies as needed.


Qualification, Experiences and Competencies

Educational Qualifications:

  • Degree: A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is typically required.

  • Advanced Degree: A Master’s degree or MBA with a focus on marketing or branding is often preferred.

Professional Experience:

  • Marketing Experience: Several years of experience in marketing, branding, or a related field, with a proven track record of successful campaigns.

  • Industry Knowledge: Experience in the specific industry or market in which the company operates can be beneficial.

Skills and Competencies:

  • Strategic Thinking: Ability to develop and implement strategic marketing plans.

  • Creativity: Strong creative skills for developing compelling marketing content and campaigns.

  • Analytical Skills: Proficiency in analyzing marketing data and metrics to inform decisions.

  • Communication Skills: Excellent written and verbal communication skills, with the ability to craft clear and persuasive messages.

  • Digital Proficiency: Expertise in digital marketing tools and platforms, including social media, SEO/SEM, and email marketing.

  • Project Management: Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.

  • Collaboration: Ability to work effectively with cross-functional teams and external partners.

Technology Proficiency:

  • Marketing Tools: Familiarity with marketing automation tools, CRM systems, and analytics platforms.

  • Design Software: Basic skills in graphic design software (e.g., Adobe Creative Suite) can be advantageous.

How to Apply

For further details on the Job Description & Person Specifications, please visit our website and for soft copy applications only one PDF file should be uploaded.
Submit applications to the University through the following address.
University Secretary, Kabale University
Kikungiri Campus, PO Box 317, Kabale. Email:
Kabale University Kampala Liaison Office 3rd Floor, Reev House, Plot 515, Bombo Road, Wandegeya-Kampala
NB: Only Shortlisted Candidates will be contacted. Applicants shall be subjected to background check.

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