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Marketing Intelligence Officer job at Nft Consult Ltd

About the Organization

NFT Consult is a business process outsourcing firm with offices in Uganda, Kenya, Rwanda, Tanzania, Zambia, Burundi, South Sudan and UK.

We are an ISO 9001:2015 accredited Human Resource Management firm offering Recruitment, Manpower Outsourcing, Payroll and Provision of IT Enabled HR Solutions. We specialise in the Oil & Gas, Telcoms, IT and Financial Sectors and are located in Uganda, Kenya, Rwanda, Tanzania, Burundi, Zambia and South Sudan. Through the partnerships we have developed with our clients and firms offering similar services we are able to extend our services throughout Africa. We are committed to making a difference in our community through the relevant solutions we offer.

Job Description

Job Purpose
Reporting to the Marketing Manager, the Marketing Intelligence Officer will play a pivotal role in supporting strategic decision-making by analyzing market trends, competitor activities, and consumer behavior within the automotive industry. By leveraging data-driven insights, they will contribute to developing marketing strategies, product positioning, and overall business growth initiatives.
The ideal candidate will have experience in research, data analysis, and presentation, with a sharp eye for detail and a passion for staying abreast of industry trends and customer behaviors.

PRO CV

Duties and Responsibilities

  • Conduct a thorough analysis of automotive market trends, including industry dynamics, consumer preferences, and emerging technologies.

  • Monitor and analyse competitor activities, including product launches, pricing strategies, marketing campaigns, and distribution channels.

  • Gathering and reporting of Vehicle Identification Numbers (VIN) for grey vehicles imported into the country.

  • Maintain comprehensive databases of competitor information.

  • Provide regular updates and insights to internal stakeholders on competitive positioning.

  • Utilize various research methodologies to understand consumer behaviour, preferences, and purchase patterns.

  • Conduct surveys, focus groups, and interviews to gather qualitative insights from target audiences.

  • Analyse competitor activity, customer feedback, reviews, and social media discussions to identify trends and opportunities for improvement.

  • Collect, organize, and analyse data from multiple sources, including sales reports, market research studies, and customer databases.

  • Prepare regular reports and presentations summarizing key findings, insights, and actionable recommendations for management.

  • Stay updated on industry best practices, technological advancements, and analytical tools relevant to marketing intelligence.

  • Attend workshops, conferences, and training programs to enhance analytical skills and domain knowledge.

  • Share insights and learnings with colleagues to foster a culture of continuous improvement and innovation.

  • Perform other duties as assigned by management to support the overall goals and objectives of the company.

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Qualification, Experiences and Competencies

  • Bachelor’s Degree in Marketing, Business Administration, Statistics, Economics, or a related field.

  • At least 2 years of proven experience in market research, competitive intelligence, or business analytics within the automotive industry.

  • Proficiency in data analysis tools and software (e.g., Excel, SQL, SPSS).

  • Strong analytical and critical thinking skills, with the ability to translate complex data into actionable insights.

  • Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines in a fast-paced environment.

  • Good business acumen and strategic mind-set, passionate about driving continuous improvement and innovation.

  • A confident individual with practical communication skills to convey findings and recommendations to diverse stakeholders clearly and compellingly.

  • A curious mind-set and willingness to continuously learn and stay updated on industry trends, market dynamics, and analytical techniques.

  • Ability to collaborate effectively with cross-functional teams and build strong working relationships to achieve common goals.

  • Methodical, well-organised approach to work with high accuracy and attention to detail and processes.

How to Apply

APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.

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