Marketing Manager at Fido

About the Organization

Fido is a Canadian mobile network operator owned by Rogers Communications. Since its acquisition by Rogers in 2004, it has operated as a Mobile virtual network operator using the Rogers Wireless network. Fido's logo is a yellow doghouse.

Job Description

We are looking for an experienced Marketing Manager to help us build and grow our brand in Uganda. You’ll work across various levels and departments to discover what makes us unique and communicate it effectively.

If you’re creative, strategic, and have experience in B2C mobile app marketing, we’d like to meet you. Ultimately, you’ll help us kickstart our market entry, build the brand, and eventually grow the local team.

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Duties and Responsibilities

Analyze brand positioning and consumer insights
Translate brand elements into plans and go-to-market strategies
Manage localized marketing efforts and initiatives
Lead creative development to motivate the target audience to “take action”

Measure and report performance of marketing campaigns, assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Devise innovative growth strategies
Align the company around the brand’s direction, choices, and tactics

Qualification, Experiences and Competencies

Proven working experience as a Marketing Manager or similar role, ideally with experience in both agency and corporate/startup environments
At least 3-5 years of experience in B2C mobile app marketing
Proven experience in content creation, creative strategy, and implementation