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Marketing Manager at Fido

About the Organization

Fido is a Canadian mobile network operator owned by Rogers Communications. Since its acquisition by Rogers in 2004, it has operated as a Mobile virtual network operator using the Rogers Wireless network. Fido's logo is a yellow doghouse.

Job Description

We are looking for an experienced Marketing Manager to help us build and grow our brand in Uganda. You’ll work across various levels and departments to discover what makes us unique and communicate it effectively.

If you’re creative, strategic, and have experience in B2C mobile app marketing, we’d like to meet you. Ultimately, you’ll help us kickstart our market entry, build the brand, and eventually grow the local team.

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Duties and Responsibilities

  • Analyze brand positioning and consumer insights

  • Translate brand elements into plans and go-to-market strategies

  • Manage localized marketing efforts and initiatives

  • Lead creative development to motivate the target audience to “take action”


  • Measure and report performance of marketing campaigns, assess ROI and KPIs

  • Monitor market trends, research consumer markets and competitors’ activities

  • Oversee new and ongoing marketing and advertising activities

  • Devise innovative growth strategies

  • Align the company around the brand’s direction, choices, and tactics

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Qualification, Experiences and Competencies

  • Proven working experience as a Marketing Manager or similar role, ideally with experience in both agency and corporate/startup environments

  • At least 3-5 years of experience in B2C mobile app marketing

  • Proven experience in content creation, creative strategy, and implementation


  • Experience in identifying target audiences and devising effective campaigns

  • Excellent understanding of the full marketing mix

  • Strong analytical skills paired with a creative mind

  • Experience working with global / Fintech / startup companies – an advantage

  • Degree in marketing or a related field

How to Apply

APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.

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