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Marketing Manager job at Fido

About the Organization

Fido is a Canadian mobile network operator owned by Rogers Communications. Since its acquisition by Rogers in 2004, it has operated as a Mobile virtual network operator using the Rogers Wireless network. Fido's logo is a yellow doghouse.

Job Description

Manage localized marketing efforts and initiatives Lead creative development to motivate the target audience to “take action”

Duties and Responsibilities

  • Analyze brand positioning and consumer insights

  • Translate brand elements into plans and go-to-market strategies

  • Manage localized marketing efforts and initiatives

  • Lead creative development to motivate the target audience to “take action”

  • Measure and report performance of marketing campaigns, assess ROI and KPIs

  • Monitor market trends, research consumer markets and competitors’ activities

  • Oversee new and ongoing marketing and advertising activities

  • Devise innovative growth strategies

  • Align the company around the brand’s direction, choices, and tactics

Qualification, Experiences and Competencies

  • Proven working experience as a Marketing Manager or similar role, ideally with experience in both agency and corporate/startup environments

  • At least 3-5 years of experience in B2C mobile app marketing

  • Proven experience in content creation, creative strategy, and implementation

  • Experience in identifying target audiences and devising effective campaigns

  • Excellent understanding of the full marketing mix

  • Strong analytical skills paired with a creative mind

  • Experience working with global / Fintech / startup companies - an advantage

  • Degree in marketing or a related field

How to Apply

APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.

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