Strategic Planning and Business Strategy

• Develop and implement a communication strategy for the bank aligned to the banks strategic plan.

• Design, implement, and facilitate the development of the annual marketing plan for the bank.

• Oversee the bank’s Products development and their promotion in the market,

• Plan and administer the bank’s Marketing Operations budget, support development of branch marketing budgets, branch opening, and promotion,

• Work with Executive Management in conceptualizing organizational plans to strengthen market position and market growth,

• Work with the Business Head in preparing strategic business plans and overall marketing strategy.

Product and Business development

• Co-ordinate implementation of structured marketing campaigns and packaging of products and services to achieve sales and market share budgets.

• Co-ordinating the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters to promote the organization as a whole

• Develop, pilot, and document new product methodologies ensuring that innovative and customer focused products are designed with transformation in mind.

• Ensure a “buy-in” and involvement of operations and management team in new product/market development decisions.

Public Relations (Communication and External Affairs)

• Develop and ensure maintenance of good media, government, and community relations.

• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations.

• Develop and ensure that corporate standards and instructions are properly implemented and maintained organization wide.

• Ensure publications and marketing materials are produced in line with the corporate guidelines.

• Organizing and attending events such as conferences, seminars, receptions and exhibitions.

• Liaising closely with head office and branch offices in tracking product awareness, perceptions, and needs relating to the products and services.

• Ensure an effective internal staff communication strategy and approach including monthly newsletter and staff communications activities and events.

Customer care and service

• Ensure an effective and professional image to the customer and an accurate portrayal of business strategies across all social media platforms.

• Manage customer queries and resolve their complaints, Organize and implement client relations including client satisfaction surveys and client development activities,

• Establish and ensure the delivery of high-quality service standards to clients in responding to inquiries, requests, and issues, set and take corrective actions against significant deviations from set service quality standards.

Human Resources Management

• Responsible for the performance management of line staff