No Corporate Grade: Lead Generator (C&B) job at Absa Bank

About the Organization

Absa Bank Uganda Limited is part of Absa Group Limited, an African financial services group that aims to be the pride of the continent. Absa Group Limited is listed on the JSE in South Africa and is one of Africa’s largest diversified financial services groups with a presence in 12 countries across the continent and around 42, 000 employees.
We’re committed to finding local solutions to uniquely local challenges and everything we do is focused on adding value. To this end, we offer our clients a range of retail, business, corporate and investment, and wealth management solutions. We also ensure a positive impact in all the countries where we operate.

We’re a truly African brand, inspired by the people we serve and determined to always be brave, passionate and ready so that we can make our continent proud.

Job Description

Provide specialist advise and support for day-to-day work, in order to execute predefined objectives as per agreed standard operating procedures (SOPs). Selecting this role has a compensation & benefit impact in Kenya, Uganda, Botswana, Mozambique, TZ (BBT), TZ (NBC). Please contact Reward for details.

Duties and Responsibilities

Lead Generation:

Identify potential clients and generate leads through various channels, including online research, networking, and industry events.
Utilize social media, email campaigns, and other digital marketing strategies to attract potential clients.

Client Outreach:

Initiate contact with potential clients via phone calls, emails, and meetings.
Schedule appointments and follow up with leads to move them through the sales pipeline.

Market Research:

Conduct market research to identify trends, competitors, and potential opportunities within the C&B space.
Analyze data to develop targeted lead generation strategies.

Database Management:

Maintain and update a database of potential leads and client interactions.
Use CRM software to track progress and manage leads efficiently.

Collaboration:

Work closely with the sales and marketing teams to develop lead generation strategies.
Collaborate with the compensation and benefits team to understand the services offered and communicate effectively with potential clients.

Reporting:

Generate reports on lead generation activities and outcomes.
Provide insights and recommendations based on lead generation performance metrics.

Event Participation:

Represent the company at industry events, conferences, and trade shows to network and generate leads.
Organize and participate in webinars, workshops, and other events to attract potential clients.

Client Relationship Management:

Build and maintain relationships with potential clients to foster trust and encourage business opportunities.
Address client inquiries and provide information about C&B services and solutions.

Qualification, Experiences and Competencies

Bachelor’s Degree: Typically in Business Administration, Marketing, Human Resources, or a related field.
Advanced Degree (preferred but not always necessary): MBA or a Master’s in Marketing or HR.
Professional Experience
Experience in Lead Generation: 3-5 years of experience in lead generation or sales, preferably in the HR, consulting, or financial services industry.
Knowledge of C&B: Familiarity with compensation and benefits concepts, services, and market trends.
Sales and Marketing: Proven track record in sales and marketing roles, with experience in digital marketing strategies and tools.

Key Skills

Communication Skills: Excellent verbal and written communication skills to engage with potential clients and present services effectively.
Research and Analytical Skills: Strong research skills to identify leads and analyze market trends.
Interpersonal Skills: Strong interpersonal skills to build and maintain client relationships.
Organizational Skills: Excellent organizational skills to manage multiple leads and follow-ups efficiently.
Technical Proficiency: Proficiency in using CRM software, lead generation tools, and digital marketing platforms.
Sales Acumen: Strong sales acumen with the ability to persuade and influence potential clients.
Problem-Solving: Ability to identify client needs and propose relevant C&B solutions.
Time Management: Effective time management skills to prioritize tasks and meet deadlines.