Communications strategy, planning and delivery

• Develops the overarching regional communications (external and internal) strategy and plan and manages implementation, ensuring alignment to the regional and global communications strategy and plan, and monitors and evaluates impact.

• Manages the development and delivery of country internal and external communications campaigns, advice and activities, ensuring that messages are consistent and support the Communications strategy as part of overall country strategies.

• Provides strategic oversight in communicating the British Council’s profile to internal and external stakeholders; works closely with the global Corporate Communications and Global Network teams on any UK audience communications, including stakeholders.

• Plans and co-ordinates internal and change communications activities across the region to improve effectiveness, audience impact and eliminate duplication to ensure employees at every level have the right information to perform their roles.

• Ensures that internal, change, media and stakeholder communications risks and issues are effectively managed and mitigated.

• Ensures that communications messages are consistent, coherent and aligned to country, regional and global communications strategy and support the British Council brand.

• Strengthen brand management focusing on consistency, style and tone of communication, including at events and ensure British Council brand compliance of all communication materials.

Consultancy, analysis & problem-solving

• Applies communications expertise to provide advice to Country Director and SBU leads and develops and delivers communications plans to support programmes of work.

• Applies analytical approaches to identify and assess current state of country communications, define opportunities for improvement, develop and implement agreed projects and initiatives, ensuring consistency with global communications strategies, plans and approaches.

• Develops appropriate communications initiatives and interventions to support country business needs, aligned to regional and global communications strategies, plans and approaches.

• Distils complex concepts and analysis into cogent and persuasive messaging and presentations, which convincingly influence decision-makers about the case for country-focused communications strategy and approach.

Internal customer focus

• Builds an in-depth understanding of the country operational context, opportunities and challenges for communications.

• Makes appropriate linkages to issues across the broader organisation, to ensure that the development of country communications projects and initiatives is based on informed business insight and joined-up thinking.

• Consults closely with internal customers and other stakeholders to understand current and future business needs for communications.

Service improvement

• Ensures joined up planning and delivery of communications projects and initiatives across the region.

• Ensures consistent application of agreed global communications and brand standards, templates and processes.

• Reviews impact and effectiveness of country communications projects and initiatives and identifies opportunities for improvement.

Specialist expertise

• Provides expert advice, support and challenge on communications to internal customers and other stakeholders.

• Supports Senior Leadership team with communications advice and expertise.

• Develops high quality and effective country communications plans and solutions using established processes, tools and systems to ensure consistency.

• Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.

Relationship & stakeholder management

• Ensures solid and beneficial relationships with marketing and communications professionals globally and within region.

• Actively participates within the Marketing & Communications Community of Practice.

• Develops peer/personal networks within and outside the unit to enhance own knowledge and expertise.

• Proactively builds and maintains excellent relationships with stakeholders.

Leadership & management

• Plans and prioritizes own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.

• Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.

• Leads and manages the regional Communications team.