Lead the development, commercialisation and monitoring of ADC products and services that align with the overall bank strategy.

Enhance existing channels to meet the changing customer needs and provide the best customer experience that will attract new customers to the bank and retain existing ones.

Drive the sales and marketing agenda to enhance penetration and utilisation of the channels through marketing and promotion, staff training, collaboration with cross functional teams, competitor analysis and market research, and mining data to identify sales opportunities.

Closely monitor the market for dynamics on customer behavior, competition, policies, regulations and compliance requirements.

Manage and optimise the performance and profitability of the channels according to the set targets.

Prepare and present weekly, monthly, and quarterly performance reports on channel performance and project progress in line with the set targets.

Manage income leakage by performing periodic revenue assurance exercises on all channels.

Manage relationships based on service level agreements with partner vendors, service providers and cross functional teams to support and derive maximum benefits from alternative channel services.

Handling of channels customer queries and complaints in line with the bank’s standards.

Identify and mitigate risks associated with alternative channels.